Graduate Certificate in Social Media and Online Communities

Campus Locations Boston, Online
Also available 100% Online Yes
Other Format(s)
Credits Required for Graduation 19
Entry Terms Fall Quarter, Winter Quarter, Spring Quarter, Summer Quarter
Meets International Visa Requirements No

Overview

Social media management and strategy development have become core skills required for communication professionals. According to WANTED Analytics, 1.6 million working professionals utilize social media skills in jobs at the manager and executive level. The Graduate Certificate in Social Media and Online Communities focuses on strategic framework and the role digital media has in supporting organizational performance. The program integrates theory and practice, including experimenting with various tools and platforms and reflecting on lessons learned from active management and experimentation. 

Students completing the program will have the knowledge and skills to:

  • Take a strategic approach to the design and implementation of social media channels and online communities
  • Learn how to define metrics for measuring success, develop training, and evaluate the performance of social media activities
  • Manage organizational risks and learning best practices in the creation of social media policies and guidelines

Courses within the Social Media and Online Communities certificate also serve as a concentration through the Master's in Corporate and Organizational Communication Program.


Curriculum

 

Please note: Students who started this program prior to Fall 2017 should follow the curriculum reflected on their DegreeWorks audits via the self-service tab of their myNEU portal.  Please consult your advisor with any questions.

Required Courses (18-21 q.h.)


Complete the following courses ( CMN 6025, 6045 and 6065 are required) :

CMN 6015 Introduction to the Digital Era: The Power of Social Media (Students may waive CMN 6015 if they have social media experience. Please consult with your academic advisor.) 3 q.h.
CMN 6025 Digital Era Skills: Platforms, Tools, and Techniques 3 q.h. 
CMN 6045 Leveraging Digital Technologies: Strategy, Assessment, and Governance 3 q.h.
CMN 6065 Implementation and Management of Social Media Channels and Online Communities (Prerequisite CMN 6045) 3 q.h.

 

Choose two (or three if CMN 6015 has been waived) of the following courses:

CMN 6035 Legal, Policy, and Ethical Issues in the Digital Era 3 q.h. 
DGM 6285 Interactive Marketing Fundamentals 4 q.h. 
DGM 6290  Social Media and Brand Strategy Implementation 4 q.h. 
TCC 6710 Content Strategy  4 q.h. 
CMN 6040  Consumer Behaviors in the Online Environment  3 q.h. 

Required minimum credit hours: 18-21 q.h. depending on required course selection.


Admissions Requirements

Below are the official Admissions Requirements for this program.

  • Online application
  • Statement of purpose (500-1000 words): identifying your educational goals and expectations from the program; please be aware that the University's academic policy on plagiarism applies to applicant's statement of purpose
  • Professional resume: Current resume that displays job responsibilities, relevant experience, and education history
  • Official undergraduate degree documentation
  • Proof of English language proficiency: ONLY for students for whom English is not their primary language: English language proficiency guidelines
  • Website Transcript Copy: To submit and complete your application you are able to upload your unofficial transcript directly to your online application. It can be uploaded in PDF format directly to the online application. Please ensure that the scanned documents are readable and include all courses, grades, (i.e. marks, scores, etc.) and credits completed to date. The scanned documents should also include information pertaining to the institution's grading scale. If accepted, you will additionally need to provide your official transcript. In order for a transcript to be "official," it must be in a sealed envelope from the transferring college or university.

For general admissions information and recommended admissions deadlines, Graduate Admissions.

All requirements must be received prior to review.


Tuition

Estimated total tuition for this program is $12,749.00.

Tuition for individual courses is based on the number of quarter hours. Most courses are 3-6 quarter hours. See Graduate Tuition Rates for details.

Use our Tuition Calculator below to see if transfer credit or tuition reimbursement from your employer could reduce your total tuition.

Tuition Calculator

Degree Type




Go


Please note: The estimated total tuition is based on tuition rates for Academic Year 2017-18 and does not include any fees or other expenses. Some courses and labs have tuition rates that may increase or decrease total tuition. Tuition and fees are subject to revision by the president and Board of Trustees at any time.

*A maximum of 9 quarter hours of graduate- or doctoral-level credit obtained at another institution may be awarded as Advanced Graduate Credit to the Doctor of Education program.

Talk to an Enrollment Coach

We can walk you through your program options and the application process.

 

Call Toll Free:
877.668.7727
Email:
Contact Us
Considering a graduate certificate?  Eight Things You Need to Know
Next Term Starts
  • Summer Graduate
    Jul 10, 2017 (4-, 6-, and 8-week classes)
    Aug 7, 2017 (4-week classes)
  • Fall Undergraduate
    Sep 4, 2017 (7.5- and 15-week classes)
    Oct 25, 2017 (7.5-week classes)
  • Fall Graduate
    Sep 18, 2017 (6- and 12-week classes)
    Oct 30, 2017 (6-week classes)

Academic Calendar

©